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Skiing Isn't That Hard... Gravity Does Most of the Work.
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Skiing Isn't That Hard... Gravity Does Most of the Work.

July 24, 20262 min read

Growing up in Vail gives you a certain perspective on skiing. But the real challenge — and the real luxury — is creating a place where everything simply feels effortless.

I've said that for years, but of course, growing up in Vail probably gives me a slightly different perspective.

My wife likes to remind me that not everyone has spent a lifetime on these mountains carving turns; it is not that easy, and she's right.

The more I thought about it, the more I realized skiing really isn't actually the hard part. Creating a place where everything simply feels effortless — that's truly the difficulty and the real test.

  • Where getting a table isn't something you have to plan months in advance.
  • Where the concierge already knows what makes your day a little better.
  • Where your skis are waiting, so you are not.
  • Where transportation is seamless.
  • Where First Tracks can be part of your winter routine.
  • Where the owners aren't tucked away in an office, but are present, welcoming you by name and genuinely grateful you have chosen to spend your time with them.
  • Where hospitality feels organically natural.
  • Where service is polished without ever feeling formal.
  • Where every culinary experience is memorable because the people preparing it passionately love what they do.
  • Where every bottle of wine and every cocktail have been thoughtfully curated.
  • Where gatherings aren't simply events — they manufacture stories you will tell long after the season ends.
  • Where member conversations turn into lasting friendships.
  • Where families create traditions and reminisce for decades.
  • Where giving back to the Vail community is simply part of who we are.
  • Where every detail, from the architecture to the atmosphere, has been considered with one purpose in mind: to make your time here feel effortless.

That philosophy became the foundation of THE SIXTY TWO™ Society Vail. From the beginning, we never set out to create just another alpine club or locker room.

We wanted to build the kind of place Amy and I always wished existed in the village. One that honored Vail's heritage while offering a fresh perspective on what elevated mountain hospitality could actually be.

A place with exceptional food and wine, thoughtful design, remarkable service, meaningful experiences, and, above all, extraordinary people.

Because we have always believed the greatest luxury isn't simply exclusivity — it's belonging to something meaningful.

If we've done our job well, you'll leave our four walls remembering the people you met, the conversations you had, and how the place genuinely made you feel at the core.

The skiing may be what brings you to Vail. Our hope is that THE SIXTY TWO™ Society Vail becomes one of the reasons you can't wait to come back time and again.

 

Best,
Brad Kaemmer, Founder