A Legacy of Taste: Welcoming Doug Frost to THE SIXTY TWO™ Society

Man in glasses with two glasses of wine, one being poured.

A Legacy of Taste: Welcoming Doug Frost to THE SIXTY TWO™ Society

At THE SIXTY TWO™ Society, every element of the member experience has been designed with precision and purpose.  So when it came time to define the soul of our wine and beverage program, we turned to one of the world’s most respected names in the industry:


We are proud to share that Doug Frost, one of only four individuals in the world to hold both the Master Sommelier and Master of Wine distinctions, has officially joined THE SIXTY TWO™ Society as our official wine and beverage consultant.


A Rare Distinction, A Perfect Partnership In Vail Village

Doug’s dual credentials represent one of the highest achievements in the world of wine — a mastery that combines technical expertise, sensory acumen, and deep respect for craftsmanship. His ability to interpret terroir, pairing, and balance has made him a sought-after authority in global hospitality circles.

At THE SIXTY TWO™ Society, Doug’s role will go far beyond curating labels. He will shape the very philosophy behind our 2,000-bottle cellar, collaborating closely with Founder Brad Kaemmer — himself a sommelier, restaurateur, and lifelong hospitality craftsman — to design a beverage experience as refined and thoughtful as the cuisine itself.


A Cellar Without Compromise At The Top Of Bridge Street

Under Doug’s guidance, our cellar will reflect the same attention to detail that defines every element of the Society. Each selection — from rare vintages to hidden gems — will be chosen for its story, integrity, and sense of place. Beyond the cellar, the bar program will celebrate craftsmanship through signature cocktails and spirits that mirror the sophistication of the space and the mountain it serves.

Doug’s philosophy aligns seamlessly with our own: that great wine and great hospitality are never about excess — they’re about balance, authenticity, and the people who share them.


Crafting An Elevated Experience In Vail

This partnership marks another defining step toward creating what THE SIXTY TWO™ Society was always meant to be — a haven where legacy, hospitality, and culinary artistry converge. With Doug Frost shaping the beverage program and Chef Nicolas Ferreira and Chef Mark Adair leading the culinary charge, members can expect a dining and social experience unmatched in Vail, and rare even by international standards.


This is not just another club.
It’s a modern interpretation of alpine refinement — where food, wine, and service come together in harmony, and every glass poured tells a story of craftsmanship and connection.

Let’s share a glass soon.

 

For Additional Information About Membership Please Contact:

Amy Kaemmer

amy@thesixtytwovail.com

970.763.1962

 

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The Typical Alpine Club Was Never The Goal

March 12, 2026
The alpine club landscape in Vail is mature and yet unfortunately largely static and predictable. Most established clubs operate at or beyond capacity, structured around dated facilities, tenure, and volume preservation as a mantra. THE SIXTY TWO™ Society Vail is not built on that model and counterculture to that repetition. We are not scaling amenities. We are engineering experiences, elevating the overall culinary landscape, and most importantly, we are playing offense not defense. Where others lead with square footage and locker room assignments, we lead with genuine hospitality, culinary entertainment authority, and recurring social engagement opportunities. Chef-driven programming, seasonal dining, winemaker and spirits events, and curated gatherings are not secondary offerings; they are the mechanism through which our membership community compounds. Understand, this is a locally owned and operated hospitality first and top tier culinary structure with all the traditional club amenities, plus 10X. Member-priority reservation dining, internal concierge coordination, Gorsuch ski valet services, complimentary transportation availability ease, and intentional structured social programming only create energy and retain value when access is curated. Our restrained membership scale is strategic, as growth without limits erodes intimacy, and intimacy is our vision. At the same time, the membership club market is shifting. Across the Valley, increasingly rigid membership structures are creating friction for families navigating generational transitions and tenure. We believe long-term social capital is built through family legacy continuity, not contraction. Flexibility, applied with judgment, preserves participation across seasons of life without compromising standards and that is our North Star at THE SIXTY TWO™ Society Vail . Emotional connection is not an aspirational language for me here; it is the operating objective. Members are to be known, remembered, and needs anticipated far in advance. Familiarity replaces anonymity, and extended family participation replaces passive access or strictness. The interior design environment reinforces this distinction…..refined yet inviting, elevated without pretense. This is not just another locker room with a liquor license a basket of granola bars and cooler of bottled water. It is a refined hospitality-driven alpine Society designed to convert proximity into participation and participation into social capital. Founder Membership is advancing toward capacity, and our momentum is clearly measurable. As availability narrows, the next chapter will naturally shift to another waitlist. Our model only works with a disciplined scale. Once capacity is reached, it will be protected. We are not following the old-school traditional legacy template. We are setting a new membership hierarchy standard at the base of Gondola One …..where hospitality, unparalleled food and beverage, sincere convivial connection, curate the holistic experience. This is a differentiated business model and membership momentum guarantees it. Rest assured, we have broken the mold and reinvented what the future holds at the top of Bridge Street. THE SIXTY TWO™ Society Vail For Additional Membership Information Please Contact: Amy Kaemmer Amy@thesixtytwovail.com 970.763.1962 Learn About The Society Member Family Access Schedule A Call With Concierge Schedule A Site Tour With Founder Brad Kaemmer Take A Virtual Tour Frequently Asked Questions Reimagined Social Events

Before The Waitlist Begins

March 3, 2026
In Vail, long membership waitlists have quietly become part of the alpine landscape…..however, there is a surgical cadence to how something like THE SIXTY TWO™ Society is coming together. The majority of the Valley’s most established clubs reached capacity many years ago, and access now requires significant patience often with no material end in sight. We are in a different phase of our business lifecycle, one where Founder Memberships are currently still available , steadily taking shape yet diminishing, as like-minded families commit to generational access. Unfortunately, many families find themselves waiting for a moment that never quite arrives on queue; at least for now. Our focus has been on assembling the right membership community from the onset. We continue shaping what will become one of the most thoughtfully built alpine clubs that is culinary forward and exclusive at the base of Gondola One. Our ethos thus far has been on assembling the membership thoughtfully and at the right pace. However, the scale of the Membership is ultimately fixed. Once capacity is reached, the next waitlist chapter will naturally begin. Member-priority dining, concierge coordination, ski valet services, transportation availability, and curated social gatherings are paramount; these services are only meaningful because access remains intentionally limited. “ Growth without intentional boundaries would compromise the overall member experience and we made the decision early on to protect the integrity of curated access.” The scale of the Membership Society is fixed. The hospitality is personal by design. If you have been considering a differentiated level of membership, whether for family continuity , ease during peak season, or simply having a place that feels consistent and known, this is the season to decide while participation remains open . The experience only works because the size is naturally protected. The opportunity is open. It will not remain that way indefinitely. Please reach out to learn more about our offering. THE SIXTY TWO™ Society Vail For Additional Membership Information Please Contact: Amy Kaemmer Amy@thesixtytwovail.com 970.763.1962 Learn About The Society Member Family Access Schedule A Call With Concierge Schedule A Site Tour With Founder Brad Kaemmer Take A Virtual Tour Frequently Asked Questions Reimagined Social Events
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