An Intimate Look At The Legacy, Intention, And The Vision Behind Vail’s Newest Private Membership Club
A Conversation With Founder Brad Kaemmer,
THE SIXTY TWO™ Society-Legacy, Hospitality, and the Future of Vail
THE SIXTY TWO™ Society
Legacy, Hospitality, and the Future of Vail
Interviewer: What inspired you to bring your family’s legacy project to life in Vail after all these years away?
Brad Kaemmer
“This project is something I have envisioned my entire life since I left in 1990. My family helped shape the early hospitality landscape of Vail, and bringing this inspiration forward feels like honoring everything they built with the other early pioneers. It’s a generational tribute; my opportunity to create something meaningful in the community that raised me and drove my life and professional career in a meaningful way.”
How will THE SIXTY TWO™ Society reflect the spirit of early Vail?
“Early Vail had a warmth and survival passion to it…..a pioneering spirit, genuine hospitality, and a sense of community that you could feel the moment you walked into any establishment. THE SIXTY TWO™ Society is my way of reviving that feeling. Smaller, more personal, curated, differentiated, more connected, less spectacle, with genuine substance & personal attention.”
Why create a boutique, independently owned club in today’s crowded luxury landscape?
“Because boutique connection is where the true heart and genuine hospitality lives. Independent ownership allows us to put people before process, hospitality before scale, and connection before mass overcrowding. We are privileged to build something personal, and most importantly something that doesn’t answer to a boardroom, Wall Street, but rather to our members’ desires, wants and needs.”
What does it mean to build steps from Gondola One, in such an iconic part of Vail Village?
“It’s surreal. Our location at the top of Bridge Street and the nucleus of Vail Village is truly sacred ground. Being able to create something remarkable for members in that exact location, literally steps from everything that makes Vail iconic, is a privilege. Rest assured, I do not take that responsibility lightly and I will not squander the coveted opportunity.”
How does the location shape the experience you want Members to have?
“It gives our Society Members immediate and seamless access with none of the chaos or the strife that is traditional with a day of skiing and / or dining. It sets the tone for effortless mornings, First Tracks, flawless ski days, family camaraderie and most importantly, a sense of calm enjoyment in the middle of the Mountain’s true heartbeat.”
How do you envision the dining experience setting THE SIXTY TWO™ Society apart?
“Culinary leadership coupled with restaurant operational excellence is our foundation. With Chef Nicolas Ferreira, Chef Mark Adair, & Sommelier Doug Frost, we are building something that moves far beyond traditional ‘club food.’ It’s intentional, soulful, and rooted in genuine professional craftsmanship. Our members will feel it in every meal, every pour, every service touch point and personal interaction.”
What made Chef Nicolas Ferreira, Chef Mark Adair, and MS & MW Doug Frost the right leaders for this project?
“Because they are the best of the best, great operators and incredibly good human beings that I personally know and trust. Chef Nicolas brings unparalleled product sourcing knowledge and refined flavor experiences from The French Laundry & Per Se. Chef Mark is masterful in infrastructure creation, kitchen design, menu creativity, and overall technical operational brilliance. Doug Frost brings one of the most respected wine pedigrees in the entire world, being one of only four Master Sommeliers & Wine Masters on the planet. Together, we will elevate the entire experience to a noteworthy level.”
Why is cuisine coupled with skiing such a central pillar of the Member experience?
“Food connects people in meaningful ways like none other, most similar to an epic day with friends & family on the hill; it always has and always will. In tandem, when you get the cuisine & dining experience right, the conditions and location are iconic, everything else follows naturally to cherished and unforgettable memories. Connection, conversation, and community are the soul of our space and cornerstone to how we will operate.”
You often talk about redefining ‘Hospitality in Vail.’ What does that mean to you?
“It means returning to intentionality, anticipating every guest’s need and treating Society Members like family, not commerce or just a sheer volume or numbers game. Hospitality is not a script and there is a drastic difference between it and basic service; it is an elevated feeling of calculated comfort. I want people to walk in and feel instantly taken care of and further that guests are planning their next visit to the restaurant while still inside our four walls.”
How will Members feel when they walk through the doors for the first time?
“Comfortably at home, relaxed, peaceful and sincerely welcomed. The space was ultimately designed with members' intentions in mind. From a soft seating convivial area we call the ‘Members Only Living Room’, to a more formal dining area ‘The Members Only Society Suite’ or even a casual cocktail at the bar, the opportunity to create unique distinguished experiences was specific and with purpose.”
What does ‘Anticipatory Service’ look like in the context of THE SIXTY TWO™ Society?
“It’s knowing what our guests want before they even say or decide they need it……their table, their drink, their routine, their rhythm. It’s service with a scripted and studied memory, not just service with manners and operational technique.”
Why was limiting membership to just 62 families such an essential part of the vision?
“Because intimacy, privacy and exclusivity always matter. Limiting our membership preserves a unique sense of space, comfort, uninhibited access, and curating genuine and meaningful connections. It maintains the highest standards we will deliver daily. And yes—it's also a nod to 1962, when Vail’s story began and my family settled in the Vail Village.”
What kind of people have you seen being drawn to this differentiated membership club experience?
“People who appreciate detailed experiences over excess. Families who value profound connection while sharing time together in the greatest ski resort on Earth. Individuals who understand that luxury doesn’t necessarily need to be loud, it just needs to be personal, intentional and tailored.”
What do you hope families and individual members will experience and remember for decades to come?
“Memories, rituals and cherished connection moments that become part of their family story and personal legacy. I want this to be the place where generations gather, relationships blossom; where everyone feels part of something lasting, meaningful and etched into tradition.”
What details within the build-out feel especially meaningful to you?
“A tribute to Donovan’s Copper Bar, the original trail map etched in the onyx back bar, Vail’s two first original ski posters drawn by my uncle, the herringbone mesquite wood tones sourced out of my wife’s family’s ranch in central Texas, the reimagined Christiana glass & rod iron door. The way the space breathes a design objective; everything we have structured is built to feel warm, natural, and personal, and nothing feels over-designed or forced. It’s the kind of space you want to linger in, time and again.”
What excites you most about the team bringing this project to life—KH Webb, RA Nelson, A3 Design, and your hospitality leadership?
“Their craftsmanship, their vision, their passion and their professional project expertise. They are not building just another facility; they are breathing life into my legacy dream project. Every detail reflects intention, obsession, and outfitted brilliance.”
What do you imagine that first ski season feeling like?
“Without question, the start of something remarkable that is full of energy, excitement and culinary entertainment. Effortless mornings, familiar faces, and where your skis, transportation, and espresso are always ready and waiting; your table and experience are consistently set for perfection. A true convivial home at the base of Vail Mountain.”
When you think about the Society 10 years from now, what do you hope it stands for?
“Legacy. Community. Hospitality. All done very right at the highest level and without deviation. A place people speak about with pride and affection because it represents something real, not contrived, yet always noteworthy.”
What do you believe THE SIXTY TWO™ Society will add to Vail that doesn’t currently exist?
“A return to intimacy, a pioneering spirit, and an ownership present mentality. True hospitality at its most granular level. Genuine connections, an elevated culinary entertainment culture built on talent first—not hype, and a feeling of peace and tranquility at one of the most iconic locations in the world.”
What does bringing this ‘Vision to Life’ mean to you personally?
“Everything. It’s the perfect trifecta: a culmination of my career in the restaurant industry, my family’s legacy in the Vail Village, and my love for how the spirit of the mountain brings the best out of people. It is the capstone project I have worked my entire career to build, where success in creating lasting memories is paramount.”
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