The Why Behind THE SIXTY TWO™ Society-Vail

The alpine club landscape in Vail is mature and yet unfortunately largely static and predictable. Most established clubs operate at or beyond capacity, structured around dated facilities, tenure, and volume preservation as a mantra. THE SIXTY TWO™ Society Vail is not built on that model and counterculture to that repetition. We are not scaling amenities. We are engineering experiences, elevating the overall culinary landscape, and most importantly, we are playing offense not defense. Where others lead with square footage and locker room assignments, we lead with genuine hospitality, culinary entertainment authority, and recurring social engagement opportunities. Chef-driven programming, seasonal dining, winemaker and spirits events, and curated gatherings are not secondary offerings; they are the mechanism through which our membership community compounds. Understand, this is a locally owned and operated hospitality first and top tier culinary structure with all the traditional club amenities, plus 10X. Member-priority reservation dining, internal concierge coordination, Gorsuch ski valet services, complimentary transportation availability ease, and intentional structured social programming only create energy and retain value when access is curated. Our restrained membership scale is strategic, as growth without limits erodes intimacy, and intimacy is our vision. At the same time, the membership club market is shifting. Across the Valley, increasingly rigid membership structures are creating friction for families navigating generational transitions and tenure. We believe long-term social capital is built through family legacy continuity, not contraction. Flexibility, applied with judgment, preserves participation across seasons of life without compromising standards and that is our North Star at THE SIXTY TWO™ Society Vail . Emotional connection is not an aspirational language for me here; it is the operating objective. Members are to be known, remembered, and needs anticipated far in advance. Familiarity replaces anonymity, and extended family participation replaces passive access or strictness. The interior design environment reinforces this distinction…..refined yet inviting, elevated without pretense. This is not just another locker room with a liquor license a basket of granola bars and cooler of bottled water. It is a refined hospitality-driven alpine Society designed to convert proximity into participation and participation into social capital. Founder Membership is advancing toward capacity, and our momentum is clearly measurable. As availability narrows, the next chapter will naturally shift to another waitlist. Our model only works with a disciplined scale. Once capacity is reached, it will be protected. We are not following the old-school traditional legacy template. We are setting a new membership hierarchy standard at the base of Gondola One …..where hospitality, unparalleled food and beverage, sincere convivial connection, curate the holistic experience. This is a differentiated business model and membership momentum guarantees it. Rest assured, we have broken the mold and reinvented what the future holds at the top of Bridge Street. THE SIXTY TWO™ Society Vail For Additional Membership Information Please Contact: Amy Kaemmer Amy@thesixtytwovail.com 970.763.1962 Learn About The Society Member Family Access Schedule A Call With Concierge Schedule A Site Tour With Founder Brad Kaemmer Take A Virtual Tour Frequently Asked Questions Reimagined Social Events